HSM Blog

DMG plc acquire two companies for £24m
01/01/07

As you may know, in October 2006 HSM Ltd were co-founding members of Digital Marketing Group plc (along with Inbox Digital and Dig for Fire). Well now the three musketeers have become the famous five as we’ve got two new companies to add to the group.

Cheeze is a leading digital media planning and buying agency based in Ipswich, with offices in London and Leeds. They were founded in 1999. In addition to its core services of planning and buying for digital media campaigns, Cheeze also offers search engine marketing, customer relationship marketing (“CRM”), Web 2.0 services and digital direct marketing consulting. Prior to its acquisition by DMG, Cheeze has already worked successfully with both Inbox and Dig for Fire.

Jaywing is a leading independent provider of marketing, credit and fraud consultancy services, specializing in data interrogation and analysis and the designing of data driven marketing initiatives. Jaywing is also pioneering the development of proprietary data-based marketing products and software for use in digital media channels such as “Digital Brain” and “Smartdecisions”. The company was set up in 1999 and has offices in Derby, Harrow, Wakefield and Witney.

Gary Stevens, CEO of HSM said, “We’re delighted to have two more industry leading companies as part of the group and our clients are already seeing the huge benefits provided by active collaboration and integrated digital direct marketing.

• Posted by: Gary Stevens, CEO |